ABOUT ANNA

About Anna

With 20 years of experience in the wellness industry, Anna has worked with a diverse range of individuals and organisations, helping them optimise both their physical and mental well-being. She spent six years in the corporate sector before transitioning to the fitness industry in 2003, where she founded Fresh Coaching. The first 15 years of Anna’s career focused on physical health, but she quickly recognised a pattern—high stress and declining performance were common struggles. This led her to further her studies in life coaching and Ayurveda, deepening her approach to holistic well-being. Today, she works at the intersection of mind and body, empowering people to take charge of their health, mindset, and leadership. As a NZ Life Coach Facilitator and one of only two certified Ayursoul Breathwork Facilitators, Anna delivers industry-leading training for her clients. This unique expertise sets her apart in the coaching space, ensuring her clients receive evidence-based, transformational support. Anna has been invited to speak at national events such as the NZ Exercise Convention, Fundraising events, and LinkedIn Local, further cementing her reputation as a thought leader in the industry. Her corporate clients include Financial Independence, Burley Castle Hawkins Law, Bureta Physiotherapy, Sharp Tudhope Law, Robotics Plus, Harrison Grierson, Tremains Property Services, and Tonkin Taylor. Internationally, she has worked with English Premiership Rugby Club Saracens, Super 15 rugby club Western Force, professional footballers, elite rowers, and former Marines.

Passion for Developing Young Athletes

Beyond her work with corporate clients and professionals, Anna is deeply passionate about bridging the gap between grassroots and high-performance sports. Through her Athlete Empowerment Series, she equips young athletes with the mental, emotional, and physical skills required to thrive both in sports and in life. These workshops cover essential topics such as performance mindset, resilience, well-being, peak performance strategies, breathwork, and positive parental involvement, ensuring athletes and their families are well-supported on their journey. Anna has worked with FCTM, Otumoetai Football Club, Cadets Cricket Club, and Argos Gymnastics, helping young athletes develop confidence, self-awareness, and the ability to perform under pressure. Her holistic approach blends concepts of sports coaching, breathwork, and leadership principles, ensuring that athletes build not just technical skills, but the mindset and character required to succeed at the highest levels. She is also the author of ‘Only Human’, a book that explores resilience, personal growth, and overcoming life’s challenges.